Morrie’s Automotive Group — a new and used car dealer in Minnesota and Wisconsin — is known for their Buy Happy® promise. With commission-free salespeople, a seven-day return policy and a lifetime of free car washes with every car purchased, Morrie’s is dedicated to providing the best automotive experience possible. Beyond the sale, Morrie’s offers comprehensive service at many of their locations, including two dedicated service centers. Morrie’s Auto Body and Glass has provided full-service auto body collision repairs and glass repairs to happy Morrie’s customers for 20 years.
In Minnesota, Morrie’s recently relocated their Long Lake body shop to Plymouth and remodeled the building to become their new, high-performing body shop.
“We had GFS paint booths in our old facility,” said Brian Ripley-Boysen, manager of body shop operations. “To step up to newer technology and become faster in what we do and put out a better-quality product, we decided to install all-new booths versus buying used or moving our existing booths.”
Their paint vendor, Blue Rock, mentioned revolutionary short wave electric infrared technology from Global Finishing Solutions (GFS) and advised them to tour the Center for Excellence training facility in Osseo, Wisconsin. The visit allowed them to test out the paint booths and REVO Systems firsthand.
“I did research in the market and checked out other manufacturers,” Brian said. “Being able to visit GFS’ facility to see how the equipment is made was huge for us. And with the support staff being local, it was a no-brainer. We also have had great luck with GFS equipment at our old facility.”
Plymouth Auto Body opened April 1, and they have already put through 250 to 300 vehicles in the first month. With a new Ultra XD Booth, Ultra XL Booth and dual-bay Ultra XS CTOF Booth, they can now repair sprinter vans and larger vehicles more quickly. Production has also increased, thanks to their REVO Speed System that is incorporated into another dual-bay Ultra XS CTOF Booth as a part of a Side-Load Finishing System, where vehicles can move quickly and easily between work bays on an integrated track and dolly system.
“Our new GFS paint booths and prep environments with the REVO Speed have made our cycle times a lot faster,” Brian explained. “Being able to constantly have cars being shot and painted has helped us keep the process moving faster. With REVO Systems, we are able to set up a nice assembly line to keep jobs moving through the shop.”
This new setup allows for increased car count and the ability to service more customers than they did before.
“From a cycle time standpoint, we’re able to get more cars through the door,” Brian said. “We also now have the ability to take larger vehicles. If we want to do fleet vehicles, we can handle that with our Ultra XL Paint Booth. In our old facility, it wasn’t really an option to take on large-scale fleet vehicles.”
As for the future of Morrie’s Plymouth, their goal is to increase business in their new location and to expand to different parts of the Twin Cities.
“We are changing how body shops operate — from changing what our body shop looks like to setting a higher standard of quality. We want to increase to other locations to service all of our customers,” Brian said. “All of that is possible now with GFS paint booths and REVO Systems.”